Trendy & Co.

Trendy & Co. Haircare Brand Development

Trendy & Co. is a premium haircare brand based in Woodstock, Georgia, built on the bold promise to help customers fall in love with their hair again. As the lead creative on this branding journey, I developed the visual identity, packaging, and digital storefront to match the founder’s vision of elegance, confidence, and healthy hair empowerment.

From the sleek gold-and-copper logo to the calming color palette of the So Fresh and So Clean product line, every design choice was made to communicate luxury, care, and credibility. The goal was not just to look good—but to feel trustworthy from the first glance.

I also designed and launched the Shopify website, providing a clean, professional platform where customers can explore the products, learn the brand story, and make purchases seamlessly. The entire brand ecosystem—from visuals to voice—was crafted to resonate with modern, health-conscious consumers who value both results and presentation.

Key Deliverables:

• Brand Logo Design
• Product Labeling for “So Fresh” Stimulating Shampoo and “So Clean” Calming Conditioner
• Brand Color Palette and Typography Standards
• Product Photography and Hero Banners
• Shopify Website Setup and Design
• Visual Theme Development Aligned with Tagline: “Fall in Love With Your Hair Again”

Trendy & Co. is more than a product—it’s a statement of confidence, and this branding project brought that vision to life from concept to launch.