Project Freedom

2023 PlanNet Marketing International Convention

Orlando World Center Marriott — August 24–26, 2023

With over 5,000 attendees filling the Orlando World Center Marriott, the 2023 PlanNet Marketing International Convention carried the theme “Project Freedom” and a message of possibility across every visual element. I led the full visual branding and environmental design for this large-scale event—from concept to execution—bringing clarity, energy, and polish to one of the most powerful gatherings of the year.

Freedom took flight, quite literally, with an eagle-themed identity system that symbolized time freedom, financial freedom, and personal freedom. This motif soared across key branding elements, including the event badge, merchandise, and floor installations.

Key Deliverables:

• Convention Logo Design (Primary Identity, Badge Mark, and Pin Variations)
• Program Magazine 36 Page booklet with convention happenings and ads
• Branded Swag + Apparel Design (Convention Tee, Pins, and Badges)
• Environmental Graphics (Wall Wraps, Directionals, and Banner Displays)
• Custom “Walk of Fame” Stars honoring top income earners
• Registration Wall Design (30+ foot vertical installation)
• Storefront Branding and Display Graphics
• Social Media + Stage Graphics

From the sweeping eagle wingspan that greeted guests at the door to the black and gold-accented installations throughout the venue, every detail supported a clear visual story of elevation and empowerment.

This convention was one of my favorite design ventures—it was about creating a feeling. And the feeling was freedom.