JUST THE BEGINNING

2024 PlanNet Marketing International Convention

Orlando World Center Marriott – August 22-24, 2024

The 2024 PlanNet Marketing International Convention boasting over 7,500 attendees, was hosted at the Orlando World Center Marriott—the largest Marriott in the world. I was entrusted to lead the entire creative execution for this high-energy, global gathering—from branding and collateral to environmental graphics and opening video production. I managed full-scale design and visual storytelling from the ground up, delivering a vivid, cohesive experience across every touchpoint.

This year’s theme, “Just the Beginning,” was brought to life through bold design, international symbolism, and impactful installations. From registration through final applause, every element spoke to growth, expansion, and unity—capturing the company’s reach across 30+ countries and its bold step into the future.

Key Deliverables:

• Convention Logo Design (Primary, Alternate, and Pin Variations)
• Full Venue Branding (floor clings, wall wraps, column graphics, escalator decals)
• 10ft and 18ft Floor Clings for Millionaire’s Row and the Main Atrium Entrance
• Flag Wall Murals for each participating country (US, UK, Jamaica, and more)
• “Walk of Fame” Floor Stars for top earners
• Digital and Print Magazine Program Design
• Convention Badge and Swag Branding (bags, badges, branded elements)
• Convention Opening Video Production
• Social Media-Ready Artwork

This was the most vibrant and internationally expansive convention yet. From concept through execution, the goal was clear: show the world what leveling up looks like.