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60 and stylin’
Elevation
Plannet Marketing International Convention
Gaylord Palms Resort, Kissimmee, FL — September 26–28, 2019
For Plannet Marketing’s eighth international convention, They gave me one word—Elevation—and trusted me to build the story into a full-scale visual experience. From concept to completion, I developed the entire event identity and creative suite, shaping how thousands of attendees engaged with the brand across every touchpoint.
Scope of Work:
- Convention branding & logo design
- 36-page program magazine
- Full venue signage: indoor/outdoor, print & digital
- Attendee ID badges
- Main stage slide decks
- Custom convention pins
- Directional signage & themed environmental graphics
This event marked my eighth consecutive convention with Plannet Marketing. My role extended beyond execution—I served as the visual architect, bringing cohesion, energy, and storytelling to life across multiple mediums. The soaring eagle became a central symbol of progress, ambition, and clarity—echoing the growth of the organization itself.
Year
2019
Location
Kissimmee, Florida