BREAKTHROUGH IN ’22

2022 PlanNet Marketing International Convention

Marriott Orlando World Center – September 8–10, 2022

This was the moment I added motion to the message. In addition to designing the entire visual identity for Breakthrough in ’22, I produced and directed the opening ceremony video—my first for the brand. It set the tone from the first frame. Paired with floor-to-ceiling signage, floor clings, branded apparel, and a digital magazine, this convention marked a major step forward in scale, storytelling, and creative trust.

Scope of Work:

• Convention branding & theme logo
• Opening ceremony video direction
• Full venue signage: print & digital
• Registration and main stage environmental graphics
• Branded attendee ID badges
• Digital and print program magazine (store ad layout included)
• Official convention apparel and merchandise design
• Walkway and floor clings for high-traffic zones

This was my ninth consecutive convention with Plannet Marketing, and the first time I was trusted to lead motion as well as design. The video became the heartbeat of the weekend, and the visuals throughout delivered on the promise of breakthrough—bold, unified, and unmistakably elevated.